Market Research: Lead primary and secondary research to gather insights on market size, competitive positioning, customer preferences, industry trends, and emerging market opportunities.
Market research into areas of new product development to support decisions into prioritizing new business areas for research development / business development.
Competitive Analysis: Monitor and analyse competitors' activities, market share, strengths, weaknesses, pricing strategies, and go-to-market approaches. Provide regular competitor benchmarking reports.
Customer Insights: Gather and analyse customer feedback, surveys, and behaviour data to understand customer needs and preferences. Collaborate with sales and marketing teams to ensure alignment with customer expectations
Data Analysis & Reporting: Analyse data from various sources (e.g., internal data, market reports, industry publications) to identify trends and opportunities. Present findings in comprehensive reports, dashboards, and presentations to key stakeholders.
Strategic Recommendations: Use market intelligence insights to make data-driven recommendations on product positioning, pricing, go-to-market strategies, and marketing campaigns.
Collaboration: Work closely with marketing, product, sales, and leadership teams to ensure market intelligence informs decision-making processes and strategy development.
Forecasting & Trend Analysis: Stay updated on industry trends, economic shifts, and customer preferences. Provide accurate market forecasts and scenario planning to guide long-term business strategies.
Vendor & External Partner Management: Collaborate with external research vendors and agencies to gather additional insights, manage research projects, and enhance the overall market intelligence function.
Thought Leadership: Regularly share insights and knowledge within the organization, ensuring stakeholders are informed of relevant trends and competitive movements.
Requirements
Bachelor’s degree in Business, Marketing, Economics, or a related field; MBA or advanced degree preferred.
2-3 years of experience in market intelligence, market research, or competitive analysis, preferably in a B2B or technology environment.
Strong analytical skills with the ability to synthesize large amounts of data into clear, actionable insights.
Proficiency in data analysis tools (e.g., Excel, Power BI, Tableau) and experience with CRM and market research platforms.
Strong communication and presentation skills, with the ability to present complex data to senior leadership in a clear and compelling manner.
Knowledge of competitive intelligence practices and industry research methodologies.
Experience in using databases, analytics tools, and research platforms (e.g., Gartner, Forrester, IDC, etc.).
Working Location: 11 Tai Seng Drive (On-Site)
Level of Expertise
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